Why join LEG?
There are many reasons to join the Local Entrepreneurs Group but they all boil down to the reason you are in business: to make a profit.
To start, you obtain access to a network of high quality professionals in your area who can provide services that you do not. This gives you the advantage of knowing who to call when your client has a problem out of your realm. Referring that customer to a local business which resolves his problem quickly and competently makes him more likely to think of you in the future when he has need of your services again, not to mention the fact that it will make the other businessman more likely to think of you in the future as well.
It also gives you the ability to brainstorm with others who may have the same problems as you or to get ideas from those who have previously experienced the same business operation issues that you have and can give you ideas that may resolve them for you. In the group, to quote John Donne, "No man is an island." Each business has similar issues at one time or another, so pooling the resources of experience and wisdom from others within LEG gives you the ability to avoid pitfalls that you may not otherwise have foreseen.
The most important reason to be in the group is that it is the most efficient and cost-effective form of advertising in which you can invest. When one advertises in print or broadcast media, he must make a choice as to whether the advertisement prose is specific to one or two services out of the list that he can provide and discuss them in more detail or make the advertisement more general and brush over all of his available services. Also, there is no guarantee that the majority of those exposed to the advertisements will have any interest in the services at the time when they come across them. When advertising in the phone book, the ad will reach the potential customer when he is in need but the space in which you are able to convey your message is very limited. Also, when compared to the investment price of being a member of LEG, the cost of the phone book exposure is quite high.
With LEG, you can tailor your message as often as you wish to promote a new service, attract customers from a different demographic, or to show how your business can assist the other LEG members in their businesses. You are not locked into only one format and only one message for an entire year. In what other form of advertising are you able to make changes as often as you wish for only a single annual investment of $225?
Join the Local Entrepreneurs Group today and give your business a LEG up!